Location Marketing Glossary

Triggers actions when users cross a virtual geographic boundary.

Showing ads only to people in a specific geographic area.

Targeting users near a competitor location with your ad.

Marketing to users within very short range of a sensor.

A small device that broadcasts a Bluetooth Low Energy signal nearby.

Marketing targeted at a very narrow geographic area.

A system that tracks the live location of assets or people.

Locating users indoors where GPS is weak or unavailable.

A social-media filter that activates only at a specific location.

Turning geographic data into business decisions.

The number of people passing through or visiting a location.

How long a user stays in a location.

The cost paid per ad click.

The cost paid per one thousand ad impressions.

The cost paid per app install.

The cost paid per defined conversion action.

The percentage of impressions that result in a click.

The net return generated from spend.

How many times the ad spend was returned as revenue.

Ads that match the host content’s look and format.

Comparing two variants to see which performs better.

All ad formats delivered on mobile devices.

A pre-built code package that adds a capability to an app.

An instant alert sent by an app to the user.

A unique identifier used to send push notifications to a device.

A link that opens directly to a specific in-app screen.

Making in-app content discoverable in search engines.

Bridging physical and digital with QR codes.

The percentage of users who completed a target action.

The geographic area where a conversion is counted.

A map that visualizes density with a color scale.

The discipline of analyzing foot-traffic data.

Identifying which marketing channel drove a conversion.

Live location tracking of deliveries and fleet vehicles.

Customer acquisition and loyalty strategies tailored for restaurants.

Türkiye's personal data protection law.

The European Union data protection regulation.

A system that records and manages user permissions.

The user’s choice to join or leave a data process.

Making personal data non-re-identifiable.