Location

Proximity Marketing

Marketing to users within very short range of a sensor.

Definition

Reaching users within roughly 1–50 meters of a Bluetooth, NFC, or Wi-Fi sensor with an ad or notification. Often used to enrich in-store experiences.

A small device that broadcasts a Bluetooth Low Energy signal nearby.

Triggers actions when users cross a virtual geographic boundary.

Locating users indoors where GPS is weak or unavailable.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.