Location
Geofencing
Triggers actions when users cross a virtual geographic boundary.
Definition
A virtual perimeter drawn around a real-world area; the user’s device entering or exiting it triggers a notification, ad, or campaign. Geofencing is the foundational building block of location-based marketing.
Related Terms
Geotargeting
Showing ads only to people in a specific geographic area.
Proximity Marketing
Marketing to users within very short range of a sensor.
Beacon (BLE Transmitter)
A small device that broadcasts a Bluetooth Low Energy signal nearby.
Hyperlocal Marketing
Marketing targeted at a very narrow geographic area.
This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.