Advertising

ROI (Return on Investment)

The net return generated from spend.

Definition

The net gain from an investment divided by its cost: (Revenue − Cost) ÷ Cost × 100. The headline metric for all marketing spend.

How many times the ad spend was returned as revenue.

The cost paid per defined conversion action.

The percentage of users who completed a target action.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.