Advertising

CPA (Cost Per Action)

The cost paid per defined conversion action.

Definition

The amount paid when a predefined action occurs — sale, signup, form submission. The most ROI-transparent pricing model.

The cost paid per ad click.

The net return generated from spend.

The percentage of users who completed a target action.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.