Advertising

CPC (Cost Per Click)

The cost paid per ad click.

Definition

The amount an advertiser pays per ad click. The most common performance-marketing pricing model; location targeting significantly improves CPC efficiency.

Related Terms

CPM (Cost Per Mille)

The cost paid per one thousand ad impressions.

CTR (Click-Through Rate)

The percentage of impressions that result in a click.

ROAS (Return on Ad Spend)

How many times the ad spend was returned as revenue.

Geotargeting

Showing ads only to people in a specific geographic area.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.

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