Advertising

ROAS (Return on Ad Spend)

How many times the ad spend was returned as revenue.

Definition

Revenue generated divided by ad spend. Unlike ROI, it isolates ad budget from all other costs.

The net return generated from spend.

The cost paid per defined conversion action.

The percentage of users who completed a target action.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.