Analytics

Conversion Rate

The percentage of users who completed a target action.

Definition

The share of users (who saw an ad or visited a site) that completed a predefined target action — purchase, signup.

The cost paid per defined conversion action.

The net return generated from spend.

Comparing two variants to see which performs better.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.