Advertising

CTR (Click-Through Rate)

The percentage of impressions that result in a click.

Definition

The percentage of ad impressions that became clicks (clicks ÷ impressions × 100). Location-targeted campaigns tend to see 2–3× higher CTR.

The cost paid per ad click.

The cost paid per one thousand ad impressions.

The percentage of users who completed a target action.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.