Advertising

CPM (Cost Per Mille)

The cost paid per one thousand ad impressions.

Definition

The cost of showing an ad one thousand times (Latin "mille" = thousand). Preferred for brand-awareness campaigns where reach matters more than direct clicks.

Related Terms

CPC (Cost Per Click)

The cost paid per ad click.

CTR (Click-Through Rate)

The percentage of impressions that result in a click.

ROAS (Return on Ad Spend)

How many times the ad spend was returned as revenue.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.

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