Analytics

Conversion Zone

The geographic area where a conversion is counted.

Definition

A geofence-defined area where a user’s entry — after seeing an ad — counts as a conversion. Critical for measuring in-store visits.

Triggers actions when users cross a virtual geographic boundary.

The number of people passing through or visiting a location.

The net return generated from spend.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.