Location

Dwell Time

How long a user stays in a location.

Definition

The total time a user spends inside a given geofence or beacon range. High dwell time signals engagement and loyalty.

The number of people passing through or visiting a location.

The geographic area where a conversion is counted.

A small device that broadcasts a Bluetooth Low Energy signal nearby.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.