Analytics

Heatmap

A map that visualizes density with a color scale.

Definition

A map that uses a color gradient to visualize density (foot traffic, clicks, sales). Common in in-store behavior and city-level campaign analysis.

Turning geographic data into business decisions.

The number of people passing through or visiting a location.

How long a user stays in a location.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.