Analytics

Footfall Analytics

The discipline of analyzing foot-traffic data.

Definition

Counting, segmenting, and trending the people entering and leaving a venue. A core decision-support tool for retail and restaurant operations.

The number of people passing through or visiting a location.

A map that visualizes density with a color scale.

Turning geographic data into business decisions.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.