Advertising

Native Advertising

Ads that match the host content’s look and format.

Definition

Advertising that adopts the form and tone of its host environment, blending in without interrupting the user. Defeats banner blindness.

The cost paid per ad click.

The percentage of impressions that result in a click.

All ad formats delivered on mobile devices.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.