Advertising

CPI (Cost Per Install)

The cost paid per app install.

Definition

The advertising cost paid per successful app install. Using a geofence near the target audience can reduce CPI by 20–40%.

The cost paid per defined conversion action.

The cost paid per ad click.

All ad formats delivered on mobile devices.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.