Mobile

Push Token

A unique identifier used to send push notifications to a device.

Definition

A unique identifier assigned per device by Apple Push Notification Service or Firebase Cloud Messaging; required to deliver push notifications.

An instant alert sent by an app to the user.

A pre-built code package that adds a capability to an app.

All ad formats delivered on mobile devices.

This term is one HERNOKTA works with daily. Talk to our team to see how it’s applied in practice.