In-Store Analytics for Retail
See what actually happens in-store — get the data.
In-store foot traffic, product paths, dwell hotspots, and A/B testing — making physical retail as measurable as digital. HERNOKTA turns BLE beacon and Wi-Fi sensor data into a daily store-manager report.
We do not know where dwell happens, cannot measure the effect of a window change, and make location calls on intuition.
BLE beacons + Wi-Fi sensors + heatmap & dwell reports; A/B test and comparison infrastructure.
Window / layout decisions typically lift conversion by 15–25%; at season-end, "what worked" is finally evidence-based.
Türkiye’s retail market exceeded ₺4T in 2024; in-store behavior data is becoming the shared language for investors and operators.
Use Cases
In-Store Heatmap
Which aisles attract attention, which paths are busy — a daily colored map.
Customer Journey
Typical entrance-to-checkout path; bypassed aisles; steps that lead to a basket.
Window / Layout A/B Test
Compare two window options over two weeks; report with statistical significance.
Footfall Trends
Visitor density by hour, day, and week — the basis for staffing and campaign timing.
Common Terms in This Industry
Let us run a pilot in your store
In a 30-minute discovery call we’ll outline a geofence strategy specific to your industry and the expected outcomes.